Your next assignment is to take the final logo you have created and develop a "Corporate Identity Package". This assignment is due on Thursday the 2nd.
What is an Identity Package? In marketing the Corporate Identity is the "persona" of a company or organization. An ID Package consists of the logo itself applied to pre-printed Letterhead (stationary), envelopes, business cards and more.
Your assignment: Apply your logo in a creative way to Letterhead, envelope, a CD/DVD label and
a business card. Details are below. Focus on using your logo in a creative way, by taking certain elements and enhancing them. A logo placed on an envelope can be boring, but it doesn't have to be.
You will create a separate document for each piece, then create a "mockup" of your pieces using photoshop for display in your portfolio.
Business Card: 3.5" X 2"
Letterhead: 8.5" X 11"
Envelope: 4" X 9"
CD Label: CD/DVD Label Template
Suggested reading and links for inspiration:
Wikipedia - Corporate Identity
Great ID Package Example
18 Corporate Identity Package Examples
Good luck!
